Seth Godin’s Hiring Tips

Marketing guru Seth Godin gives advice on hiring and offers a 5-minute interview solution. It leaves plenty of time to do a thorough background check.

Read his tips on his blog here.

Facebook Jumps Over MySpace.

According to Hitwise, Facebook now surpasses MySpace in share of U.S. visits (June 2009). Facebook’s share is reported to be 32.19% of its 10 million user sample. MySpace’s share is 29.01%, YouTube is third at 9.26%, Tagged is fourth with 1.91% and Twitter is a respectable fifth with a “tiny” 1.70% share.

Speaking of Facebook, Sodexo’s use of the popular site for recruitment has resulted in improved positioning of their career-related pages on search engine results.

For an interesting recap on Sodexo’s use of social networking and their success in driving more traffic to their career properties, revisit this April 21, 2009 article by Jim Durbin on ERE.net.

Cape Gazette in DE talks up TooBusyWorking.com

Noted: Cape Gazette’s mention of TooBusyWorking.com in their business section: View Story

Know your staffing site conversion numbers?

Gerry Crispin and his associates at CareerXRoads would like to know.

We’ve always been curious about what candidates do when they visit a company’s staffing or career site.

Many companies have no idea about their application abandonment rates or whether or not a visitor to their career pages left satisfied with the information found.

We do know of at least one company in our client roster that is successfully tracking hires through the entire online recruitment, application and post-application process to include data on hiring and retention.

We encourage companies tracking this activity to fill out this important CareerXRoads survey. The results will benefit the entire human resources community.

Read Gerry’s post and instructions for his online survey here.

Mashable: 10 iPhone Apps for Job Searches

Dan Schawbel’s list of Apple iPhone Apps for job searches has all of my favorites including iJobs, CareerBuilder and LinkedIn although I use craigsphone instead of Craigster to search the hot classified site.

Most of these applications are “location aware” which means that users can find what they’re looking within their actual geographic location. Some will even map the jobs for you!

Almost forgot…Tweetsville or Twiterrific can help you search for those hot #job tweets.

Leisure Web Access = Higher Productivity?

“People who do surf the Internet for fun at work – within a reasonable limit of less than 20% of their total time in the office – are more productive by about 9% than those who don’t,” says Dr Brent Coker, from the Department of Management and Marketing of the University of Melbourne, Australia. Read more >

(Thanks to Guy Kawasaki for the heads up on Twitter: @guykawasaki)

New Style Job Hunt: Director Tom’s Story

Job seekers are getting very creative with their job hunts, check out “Director Tom’s” story as reported by WorkLifeNation’s Judy Martin.

Just read “Branding Only Works on Cattle”

A book that challenges our assumptions on how “branding” works. Jonathan Salem Baskin argues that modern consumers “make decisions based on experience so what matters isn’t how creative, cool or memorable the advertising is, but how companies can directly target consumer behavior.”

I’ll be thinking about how Mr. Baskin’s theories apply to what we do in recruitment advertising in the coming weeks.

Stay tuned!

Learn About Gen Y from Deloitte.

Deloitte’s interesting human capital report on “Generation Y: Powerhouse of the Global Economy” is available here.

Features a snapshop report PDF and a three-part video series.

Slate: How to find a job online

Spring has sprung! Farhad Manjoo has an interesting take on finding a job online. Mentions Facebook, LinkedIn and Twitter as options. Talks about the desperate but clever myhusbandneedsajob.com. Read the article here.