According to Hitwise, Facebook now surpasses MySpace in share of U.S. visits (June 2009). Facebook’s share is reported to be 32.19% of its 10 million user sample. MySpace’s share is 29.01%, YouTube is third at 9.26%, Tagged is fourth with 1.91% and Twitter is a respectable fifth with a “tiny” 1.70% share.
Speaking of Facebook, Sodexo’s use of the popular site for recruitment has resulted in improved positioning of their career-related pages on search engine results.
For an interesting recap on Sodexo’s use of social networking and their success in driving more traffic to their career properties, revisit this April 21, 2009 article by Jim Durbin on ERE.net.
Tags: recruitment, social media, web metrics
